How to Choose the Right Social Media Platforms for Your Business

Picture this:

You’re looking to enhance your business’s online presence.

You’ve decided to make use of social media marketing.

You’re ready to start posting on social media…

BUT

There’s SO many platforms to choose from.

And you’re not really sure where to start.

Should you be posting on all of them?

If not all, then which ones?

It can be overwhelming!

BUT

Don’t worry.

We’re here to help.

Here’s a few pointers on how to choose the right social media platforms for your business:

This is arguably the most important thing to consider when choosing social media platforms for your business. Think about your target audience (your customers, the people you want to see your content).

Who are they and what platforms are they active on?

People tend to prefer different platforms based on their demographics. If your audience is younger, consider Instagram. If your audience is older, try Facebook. If your audience is other businesses, head over to LinkedIn.

Certain platforms favour certain types of content, so, identifying what type of content you want to put out there and understanding which platform favours that content can help you make your decision.

For example, Instagram and TikTok favour visual and video content, so if this is the type of thing you’d like to post, consider those platforms. If you’d prefer to share more educational content e.g. blog posts, long-form text posts, try LinkedIn.

Competitor analysis feeds into pretty much every aspect of social media marketing and platform selection is no exception to this. Take a look at your competitors:

What platforms are they active on?

Do their posts perform better on certain platforms compared to others?

Understanding this can help you make a more informed decision, allowing you to show up where your competitors are showing up and create content that rivals theirs.

There’s a lot to think about when it comes to choosing the right social media platforms for your business, but don’t let it overwhelm you. At the end of the day, there is no right or wrong choice and the key to social media marketing is experimenting to figure out what works best for you and your business.

If you need help forming the best plan of action for your business’s social media presence, we can help. We offer a Social Media Management service to small and medium-sized businesses and can guide you through everything – from choosing platforms to getting the content out there.

If you’re interested, contact us on 0161 241 9050 / marketing@aspectit.co.uk.

Alternatively, you can click below to get a free quote from us.