For us as individuals, it’s easy to understand the benefits of social media. It entertains us, allows us to stay connected and quickly access information… the list goes on.
But what about businesses? Why should they use social media? What are the benefits for them?
Here at Aspect IT, we’re passionate about social media marketing.
We’ve seen what it’s done for us (as well as our clients – we offer a Social Media Management service if you didn’t already know!) and as a result, we’re always looking to educate others on the possibilities of this powerful tool.
That being said, here’s a breakdown of how social media marketing can benefit your business:
Brand Awareness
With most industries becoming more saturated and more competitive, being active on social media has pretty much become a necessity for businesses. Consistently posting on social media means your business shows up and becomes more visible / familiar to people, aiding brand awareness. Your business has something valuable to offer and you should use social media to shout about it and make people aware!
Client Interaction and Engagement
Social media offers a direct line to your clients and by showing people that you are active, you open the door for interaction and engagement with them. It could be comments on your posts, messages, likes, shares… if you’re consistent and share the right content, you’ll be able to converse with your clients, foster a community and build trust online. Your customers are there and waiting for you – go join them!
Promotion
Quite an obvious benefit of using social media for business is that it gives you another channel to promote your products and services. Whether you’re launching something new or just want to highlight features of an existing offering, social media is the perfect place to spread the word.
Staying Competitive
Your competitors are probably using social media, so you should too. You can use social media marketing to sway customers towards your business (rather than your competitors), plus, you can also observe the content your competitors post, see what performs well for them (or what doesn’t) and use that knowledge to inspire your own posts. Note: the keyword here is inspire, never copy someone else’s post!
Customer Insight
Social media doesn’t just allow you to see what your competition is doing, but also your customers. Social media platforms provide analytics on things like the demographics and behaviours of your audience. You may also see your customers having discussions on social media platforms, allowing you to stay in tune with what they are talking about. This valuable information allows you to gain insight, helping you create better content that meets your customer’s needs.
Ready to reap the benefits?
If you’re ready to take advantage of social media, enjoy some of the abovementioned benefits and generally enhance your business’s online presence, we can help.
As mentioned, we offer a Social Media Management service – this service essentially involves us planning, creating and publishing social media content for you on a regular basis.
If you’d like to find out more, give us a call on 0161 241 9050 or email marketing@aspectit.co.uk.
Alternatively, you can fill in the form below and a member of the team will get back to you.